When it comes to advertising on adult sites, choosing the right ad formats can greatly impact visibility, engagement, and conversions. Here are some of the best-performing ad formats for adult ad sites:
Banner Ads
Banner ads are one of the most common ad formats and can be placed in various positions (header, footer, or sidebar) on adult sites. They come in different sizes, with 300x250 and 728x90 being popular for capturing attention without overwhelming users.
Pop-Under Ads
Pop-under ads open a new window behind the user’s main browser window, making them less intrusive but still highly effective. They’re ideal for gaining exposure because users often notice them once they close their main tab.
Native Ads
Native ads blend with the site’s content, making them feel more natural and less disruptive. On adult sites, native ads often appear as recommended content and are particularly effective for content-driven campaigns.
Interstitial Ads
Interstitial ads are full-screen ads that appear at natural breaks in user navigation, like when users move between sections of the site. They are visually striking, making them ideal for grabbing attention but should be used sparingly to avoid annoying users.
Video Ads
Video ads are increasingly popular in adult advertising due to their engagement potential. They’re often short, clickable clips placed before or between video content. Video ads work especially well on adult sites with a high volume of video traffic.