To understand the advantages of CPM, it's crucial to differentiate it from other advertising models such as CPC (Cost Per Click) and (Pay Per Click) PPC advertising .
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CPC Advertising Platforms: Advertisers pay for each click on their ad, making this model performance-based.
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PPC Advertising Network Services: Similar to CPC, but can include other types of engagements beyond clicks, such as sign-ups or downloads.
While CPC and PPC are effective for direct response campaigns, CPM is ideal for building brand awareness and reaching broader audiences.